Recently we’ve had an exciting new product to take a look at, called the 2 Week Diet, by Brian Flatt. Brian is a health and fitness guru, with credentials in personal training and health coaching. Even more significantly, he is the author of the award-winning 3 Week Diet. The 3 Week Diet has helped many people in the past jump start their weight loss goals, but Brian clearly believed he could do something even more remarkable with this new product. So what exactly are we getting into when we go into the 2 Week Diet system?
About Brian Flatt
First, a little more about the author. Brian graduated from San Diego State University in 1990, earning a degree in biology. From there he pursued a career in the fitness and health industries. He eventually managed a successful fitness center, Rev Fitness, in southern California.
Each of these is something worth noting down, but it’s the biology degree that made us pay particular
attention to Brian’s approach. Many fitness and diet plans are put together by people with the best of intentions, but who lack hard, STEM (science, technology, engineering, mathematics) backgrounds. They espouse fine sounding words about all-natural products, forgetting that natural doesn’t always mean better; arsenic and asbestos are naturally occurring substances, after all.
Brian also cites over 500 scientific papers and studies he’s examined in the process of building his diet plans. He uses the best science currently available to inform his advice, and attempts to improve his plans based on new knowledge. This is an excellent trait in any kind of personal trainer or advisor – the willingness to admit that there is always something new to learn and try.
What is 2 Week Diet System?
So what exactly is the 2 Week Diet System? In essence, it is a highly regulated diet that focuses on altering the content and frequency of the meals you eat. You might well ask, “but don’t all diets do that?” They do indeed, however this system uses a counter-intuitive arrangement of these factors to produce faster results.
Cut the Carbs, Up the Protein
The first change to the diet is a fairly common one for dieters looking to lose weight quickly, specifically a low carb, high protein diet. Brian correctly points out that while protein is used to build muscle mass, it is not stored in the body the way other nutrition is. The body eliminates protein as waste, and it ceases to be processed in the body within a few hours. Carbohydrates on the other hand are not as essential to the body as protein, but are readily converted to fat for later use by the body.
The 2 Week Diet therefore establishes a diet plan that is extremely light on carbohydrate intake, increasing the proportion of protein and essential fatty acids (or EFAs) to replace the sugary calories. This is well established as a weight loss mechanism in other famous diets.
Eat More Often, Lose Weight?
The 2 Week Diet’s second element is the one that might surprise most people. Brian advocates eating five to six meals per day under the new diet plan. Eating more frequently definitely doesn’t seem like the best way to lose weight, but he cites some very compelling science in his reasoning.
In short, the body has a fairly short cycle in which it is processing protein. By eating less substantial meals more frequently, you can in essence trick your body into continuing to process protein calories for its nutritional needs instead of carbohydrate calories. Brian points out that when the body doesn’t have EFAs and proteins to draw on, it looks to your own lean muscle tissue to make up the difference, before it goes for stored fat calories. Eating smaller meals more frequently prevents this process from detracting from your gains and weight loss goals, according to the program.
So Much More….
The System is very much more than just these concepts, however. Brian discusses a variety of topics just in the introductory material. He covers basic nutrition concepts, the difference between fat loss and weight loss, and the nature of the food pyramid. He goes into the concepts of metabolism, the mechanisms behind the body’s fat storage, and the role of water. He even discusses specific nutritional matters such as triglycerides, fiber, and the “14 days to make a habit” concept.
14 Days Diet Plan to Lose Weight?
This is the underlying, driving force behind the 2 Week Diet. Brian originally asserted a 21 day threshold for
a new healthy practice to become a habit, but the new diet cites scientific studies that show good habits can be formed in as little as 2 weeks. The goal of the 2 Week Diet isn’t to solve all of your problems, something Brian is up front and honest about. He clearly states that he isn’t promising massive weight loss in record time, merely substantial, noticeable weight loss within the stated period.
The main idea is that by sticking with the 2 Week Diet for the full 14 days, you begin to ingrain the process not as a new thing you are doing, but as a habit that becomes easier and easier to stick with. Healthier food choices and eating schedules become a pattern, a routine that you can stick with, instead of a temporary burden.
Free Sample PDF of 2-Week Diet Manual
Here’s the small free sample of 2 Week Diet (small part of the eBook). You can easily download it from my Dropbox account. By reading it, you will get an idea about the quality and effectiveness of 2 Week Diet system.
Customer Reviews about 2 Week Diet
This is all very well and good, but what do the consumers say? After all, it’s one thing for the promoter of a diet to claim how effective the material presented is. If the customers aren’t satisfied, all those claims are so much hot air and wasted print.
Fortunately, the customer testimonials are quite glowing.
To quote one such review in its entirety, from the 2 Week Diet main site:
We had this big family reunion coming up and suddenly I realized… I was terrified. I didn’t want to go because I didn’t know what people were going to think. I had a really rough year, and I gained 30 ugly pounds of fat.
After starting The 2 Week Diet, I lost 5 pounds in the very first week! And it just kept coming off. By the end of the month, I had completely reversed a whole year of bad eating and laziness. I’m still losing weight weeks later. I can’t wait for Christmas!
This review is likewise glowing in its recommendation:
Chris Dropped 17 Pounds in 14 Days!
“I never saw my weight gain over the years as a big problem, until everything fell apart at once when my girlfriend left me. Years of bad habits all came together at once and I was a mess.
After that, I tried all sorts of extreme diets that didn’t work at all. That’s when a friend recommended The 2 Week Diet to me and it’s honestly changed my life. Even after reading it the first time, I was amazed to see how many things I believed about health and nutrition were just dead wrong.
After 2 weeks of following the diet, I lost a total of 17 pounds. It’s amazing, I look great and haven’t had this much energy in years. People have been telling me how good I look, and even my ex gave me a huge compliment last week.
Now, this is only two reviews, but we noticed something quite interesting about them. Neither is mentioning impossibly high weight loss values. The common wisdom is that 2-3 pounds of weight loss per week is about what a person can expect. These reviewers clearly lost more weight than that, but they aren’t suggesting 25-30 pounds of lost weight in 2 weeks. That wouldn’t just be unhealthy, it is virtually impossible for someone who isn’t suffering a major health disorder that will kill them. They’re mentioning exceptional, but definitely achievable, weight loss results.
So What Do you Get inside 2 Week Diet?
The 2 Week Diet ebook program is fairly simple. For your investment (currently $35 as a promotion, down from the $90 it usually stands at), you receive 4 ebooks. The first is the launch book, with detailed instructions on how to integrate the 2 Week Diet into your life. Next comes the Diet Plan itself, which helps you customize a variety of diet options to fit your needs. Third, you have the activity handbook, with good advice on incorporating small scale exercises into a busy routine. Finally there’s the motivation handbook, which helps you stick to the plan when it feels difficult.
The 3 Week plan was a very successful book, with a track record of solid, lasting results for many users. If Brian feels confident that the 2 Week Diet is a logical follow on, with similar results for dieters, then we are definitely inclined to believe him.